There are many factors that weigh in to how long it will take a site to become recognized in Google’s natural listings. The first thing to understand is that there is a considerable divide between simply getting listed and achieving good positioning in Google’s search engine results page (or “SERP”). IT isn’t very difficult to just get listed. What is more difficult is getting that strong, organic positioning. That can take months or even years to achieve.
Here are a few of the determining factors for achieving good positioning in Google:
Not all Search Engine Optimization (SEO) is created equal.
In today’s highly competitive online marketplace, it is important to understand not only how SEO works, but how its functionality differs on both a local and global scale. Good SEO is vital for rankings and for generating traffic, but even a site that is ranked #1 in Google and is getting a constant flow of traffic will not necessarily be profitable if the wrong SEO scheme is being used to generate those results.
Google has recently come out in support of using structured data markup for your organizations logo. This isn’t earth shattering stuff, but it will be nice to let big G know that if they show an image during search results to show your image. I like Google’s emphasis on structure markup as it allows web designers to be specific with Google’s spiders instead of leaving results up to interpretation.
Most saavy Google users are aware that the 1st 3 results which are so slightly shaded pink and the results on the right hand side are paid search from Adwords. There is also a small and I mean small text written from Google letting you know that those results are advertisements. Well the FTC has decided that the practice of blending advertisements with organic results is just not going to cut it anymore. Please note that Google search is just being used as an example all search engines have been blending the search and paid results so the FTC is not by any means singling out Google.
This is definitely off topic. Well this is my blog so I guess I can be off topic periodically. As most people know Hugo Chavez died this last week. Hopefully taking with him his repressive regime and freeing his people in Venezuela. Hugo affectionately referred to President Bush as “El Diablo” and had other not so kind words for our country over the years. He has befriended every dictatorial oppressive regime in the world which was evidenced by the heads of state at his funeral.
Google’s “Panda” algorithm shook up the search engine giants rankings and created a panic from Search Engine Optimizers around the world in 2011. Well they are at it again and they have posted the 24th iteration of the “Panda” algorithm change.
Google has told the FTC they will make a few changes to it’s products and the FTC decided to voluntarily close it’s 19 month investigation. This is extremely interesting considering how the FTC treated Microsoft not so many years ago. Here are the changes that Google agreed to make:
As discussed previously structured data is a way to markup your website. Google will crawl your website and possibly change this microdata into Rich Snippets. The snippets the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query.
Structured Data is Data that resides in fixed fields within a record or file. Relational databases and spreadsheets are examples of structured data. Although data in XML files are not fixed in location like traditional database records, they are nevertheless structured, because the data are tagged and can be accurately identified.
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now). It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no doubt produce a lot of speculation among search marketers. Here’s a look at the ones that stand out to me: