Takeaway: Google settlement with FTC

Google has told the FTC they will make a few changes to it’s products and the FTC decided to voluntarily close it’s 19 month investigation.  This is extremely interesting considering how the FTC treated Microsoft not so many years ago.  Here are the changes that Google agreed to make:

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Rich Snippets and Structured Data

As discussed previously structured data is a way to markup your website.  Google will crawl your website and possibly change this microdata into Rich Snippets.  The snippets the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query.

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Structured Data and Google Markup

Structured Data is Data that resides in fixed fields within a record or file. Relational databases and spreadsheets are examples of structured data. Although data in XML files are not fixed in location like traditional database records, they are nevertheless structured, because the data are tagged and can be accurately identified.

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