There are many factors that weigh in to how long it will take a site to become recognized in Google’s natural listings. The first thing to understand is that there is a considerable divide between simply getting listed and achieving good positioning in Google’s search engine results page (or “SERP”). IT isn’t very difficult to just get listed. What is more difficult is getting that strong, organic positioning. That can take months or even years to achieve.
Here are a few of the determining factors for achieving good positioning in Google:
1. Site Optimization. Has your site been correctly optimized with relevant schemas, localization, and Product/ Service keywords and phrases?
2. Inbound Links. How many high page-ranking, relevant and authoritative links point back to your site? This, in and of itself, is an extremely important element to optimization. Also, don’t forget getting citations on influential sites. This helps with Local SEO.
3. Search Engine Friendliness. Is there any kind of barrier on your site that would block search engine spiders from finding it? Make sure you have a properly implemented robots.txt file, sitemap.xml file and htaccess file.
4. Age of your Website. How long has your site been out there? The newer your website is, the longer it will take to achieve a good position. The previous factors weigh heavily into this. New sites most often have a page rank of zero. If yours is fortunate enough to do better, odds are it won’t be that much better initially. Sites that rank at the top are generally well-established, not brand new. In the old “Wild West” of the internet this didn’t really matter, but as the internet “grows” up sites that are new are discounted for a little while.
5. Competition. How hard are you competing with other sites for rank? If your site is in a highly competitive category, you are going to be faced with an uphill battle in the rankings arena. There are no tricks, easy solutions or quick fixes. The only thing that will help you ascend the ranks is a combination of time, good promotion, and stellar optimization. Also, consider long-tail keywords and phrases that are less competitive.
6. Black Hat vs. White Hat. If you are trying to beat the system with black hat optimization techniques, you could be making your site vulnerable to banning by Google. The white hat, ethical approach will get you further in the long run.
7. Content. Provide meaningful content that is search engine optimized. This will give you the edge in social media and with the search engines. Seeding meta tags and flooding your page with invisible text may have worked in 1995, but if you want to rank high on Google, your site needs more than just a smattering (or deluge) of keywords. The content has to be relevant and it needs to be fresh.
8. Social Media. Gives Google a signal about your website. Do you have a presence on Google +, Facebook, Twitter, or other Social media channels relevant to your industry. Create and promote social media accounts to advertise your site. Youtube is another site that helps establish a social and video presence. Establish a channel and link it to your other social media accounts
Keep in mind that this isn’t an all inclusive list and Google changes it’s algorithm more than 400 times per year. The best thing that you can do is create a strategy that will work for your industry and your local area. Also, remember you need to be willing to adjust your strategy if there is a change in the landscape. Growing your brand can be done through Google, Bing, or even Social Media. So don’t forget Google is important, but you want to try and insulate your business and brand from ranking fluctuations due to Google Algorithm changes. Because in the end the goal isn’t getting good rankings the goal is to turn traffic into sales.