Most saavy Google users are aware that the 1st 3 results which are so slightly shaded pink and the results on the right hand side are paid search from Adwords. There is also a small and I mean small text written from Google letting you know that those results are advertisements. Well the FTC has decided that the practice of blending advertisements with organic results is just not going to cut it anymore. Please note that Google search is just being used as an example all search engines have been blending the search and paid results so the FTC is not by any means singling out Google.
Google has told the FTC they will make a few changes to it’s products and the FTC decided to voluntarily close it’s 19 month investigation. This is extremely interesting considering how the FTC treated Microsoft not so many years ago. Here are the changes that Google agreed to make: